Art Direction
ON RUNNING
Fear Nothing. Feel Everything.
Fear Nothing. Feel Everything.
FearLess is a precision built 130db personal alarm system seamlessly integrated into On’s high performance sports bras.
The embedded alarm means one less thing to carry, keeping runs lighter and safer.
Press down for one second to trigger the alarm, deterring potential threats.
The embedded alarm means one less thing to carry, keeping runs lighter and safer.
Press down for one second to trigger the alarm, deterring potential threats.
The Fear No Thing movement encourages women to speak up about their safety concerns while running.
On’s added webpage allows women to submit their reports in real time directly to their local public safety departments, helping cities make running safer.
On’s added webpage allows women to submit their reports in real time directly to their local public safety departments, helping cities make running safer.