MINI Hellas Experiential Event Marketing - Nice To Meet You Again


“Nice To Meet You Again!” As part of my event marketing internship at Amuse, I had the privilege of contributing to an exciting collaboration with MINI, where we reintroduced the latest members of the new MINI Family: the innovative All-Electric MINI Cooper and the versatile new MINI Countryman.

Together, we orchestrated an experiential marketing event aimed at showcasing these vehicles in a dynamic and engaging way. From interactive displays to live performances, our goal was to immerse attendees in the unique experience of driving a MINI while highlighting the brand's commitment to innovation.

Agency: Amuse 
Client: MINI Hellas
Location: Athens, Greece

Contributions: 
- Ideation
- Design 
- Art Direction 
- Creative Strategy

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