In collaboration with the charitable organization Stand Up to Cancer and the MLB, we dropped a priceless surprise. The jonas brothers surprising super fans with the first placard moment of the year and a exclusive performance of their new single.

We gave three fans who’ve been affected by cancer the surprise of a lifetime.

Standing up for the people we love: #priceless.

Agency: McCann XBC
The Creative Team
Creative Directors - Jacob Bakkila & Gong Liu
Copy  -  Wonsik Cho
Art  - Katerina Triantafillou