Indeed - National Student Advertising Competition 2023


Awarded Best Creative Concept Executions - 2023 AdStar Awards

The ask: Keep Indeed top-of-mind for Gen Z as they become the next generation of workers. Indeed is already the world’s #1 job search platform, including for Gen Z job seekers. However, sites like LinkedIn prioritize social media curation and networking.
We wish we could just hit “apply now.”

Thankfully, Indeed helps people get jobs — faster.

Hulu and YouTube Preroll Ads



Digital Placements



Newsletter & Email Marketing




TikTok and IG Reel Concept (Get Ready With Me + Tiny Mic Interview)


Job Search Tips and Confessionals via Podcast



Out of Home

Bus Wrap and Shelter






Billboard



Subway Ads




Charging Locker



Experiental Placements

Airport Lounges (with in-person resume tips and high-speed wifi)


Job Map Kiosks with Interview Booking
 



Partnerships

Indeed + ThredUp


Indeed + Starbucks (featuring the Indeed Blue Drink)

Click here




The Team
Creative Leads - Bella Noe, Zach Whitley, Katey Williams, Michael Walsh
Account - Sammy Harris, Jack Goodman, Nicole Alstrin
Project Management - Noah Brown, Conner Grams, Haley Koski
Art Direction - Zoe Gale, Ama Allen, Katerina Triantafillou
Design - Josh Maruyama, Ally Woodring, Sophia Fuselier
Copy - Francesca Meninger, Veronica Thede
Production - Niklas Kedefors, Maya Merrill, Claudia Lee, Katerina Triantafillou
Strategy - Keely McMahon, Coltin Hill, Aaron Moskovitz, Steph Bucuroaia, Sophia Ramazzotti, Dean Griffin, Claudia Lee
Media Planning - Bella Lachman, Joy Collins, Emma Ramage, Hannah Reubens, Hannah Crump, Francesca Milhizer, Sasha Poll