Crayola x Mason Margiela - Crayola Breaks into Fashion


Mason Margiela Draws Outside the Lines with Crayola.
Our mission is to bring together the worlds of creativity and high fashion through a unique collaboration between these two iconic brands. By fusing the playful spirit of Crayola's beloved art supplies and Maison Margiela's innovative approach to design, we aim to inspire self-expression and individuality in a new generation of artists and lovers of fashion. Our collaboration will empower individuals to unleash their inner creativity and experiment fearlessly with color and style while creating innovative products that combine artistry and fashion.

Crayola x MM Creative Workshop Concept
A workshop held in major cities worldwide for professionals and design students. A collaboration between MM and Crayola.







Workshop attendies will create a custom pair from geniune MM sneakers and a Crayola x MM box of crayons and lighter.


Pop-up Store
 


Workshop Poster


Concept Posters to Collaborate with Artists
 
Concept Posters to Collaborate with Artists
 
Concept Posters to Collaborate with Artists




*Rough Concept* Limited Edition Dress Shirts
 
*Rough Concept* Limited Edition Dress Shirts


Ideation
Creative workshops, print ads, PR box, video commercial, exclusive/limited/capsule Collection, Coloring book, exclusive crayon collection, billboards, storefront design



The Team
Art Direction - Katerina Triantafillou
Designer - Adia Baines 
Strategy & Copy - Logan Robertson